First Class Honours!

First Class Honours!

University of Hertfordshire, School of Creative Arts Graduate Exhibition 2011

Photos of my work in the UH School of Creative Arts Graduate Exhibition. I exhibited all the projects featured on this site, plus some 3D items from the As Rare As project, including the melted July Snowball.

At the exhibition I was also given a Steven Twyford Award, a scheme which rewards the top 10 of the year in Graphic Design in helping to find placements.

The exhibition also unveiled copies of the Graphic Design and Illustration end of year book, Dog Eat Dog. Copies were free to take away and featured one project from each graduating student that submitted and pages were perforated so you could decide what deserved to stay in it.

These projects can be seen in the flesh again at New Designers 2011, Week 2, and also another chance to pick up a copy of Dog Eat Dog.

University of Hertfordshire School of Creative Arts Degree Show 2011 

 

The Private View has been and gone, thanks to everyone that came, it was a great night at the Graphic Design exhibition!

Never fear those who missed out though, you can still visit now the exhibitions gone public! Also an opportunity to pick up the Graphic Design and Illustration end of year book, ‘Dog Eat Dog’, it’s a good read.

Open to the Public: 27 May–2 June/10:00-16:30

Closed: Sun 29 – Mon 30 May

Late Opening: Wed 1 June, 10:00–20:30


Pakistan Recovery Fund

A new Prince of Wales charity I helped work on during my internship at BrandPie earlier this year.

Fedrigoni Paper

The Brief:

Choose from one of Fedrigoni’s range of papers to create a marketing campaign and bring Fedrigoni’s ranges of paper to life to ensure they’re the paper of choice for new and existing customers.

The Response:

I chose the Savile Row range which was described as having textures and patterns like that of fabric. I really liked the line about bringing the paper to life and used the link to Savile Row tailoring in my design. The photography followed a book having a jacket tailored, the text used excerpts from Savile Row’s history blended into marketing Fedrigoni and the book took on characteristics of a suit.

The photography throughout follows a red book being tailored for a new jacket. Playing on the idea of the jacket, the book is personified, offered a range of Savile Row swatches to choose from, meausred up and finally tries on the finished article of ‘clothing’. Pages of the book are french folded and lined in red, mimicking the way a suit might be lined in a brightly coloured silk. The sample pages where staggered so all were visible at once and each page had stitching detail. The cover simply had two small labels like those that might be stitched into garment. The copy takes excerpts from the history of Savile Row and it being the origin of the word ‘bespoke’ as fabric was to ‘be spoken for’. As it unfolds through the book it likens Fedrigoni to a Savile Row tailor in their high quality standards, their ‘tailoring’ a paper to your needs and ends: ‘Your material is waiting to be spoken for’.

Alice’s Adventures In Wonderland

The Brief:

Design a publication for print using an out-of-copyright text. The design should provide a contemporary interpretation of the tradition of the novel for a new generation of visually aware readers.

The Response:

I explored the idea of scale described in the book when Alice grows larger and smaller, as well as wanting to involve the reader in more than just the words, and the possibility of making them feel small, like a child. From these ideas I created a photographic book in a book in which the pages seem to stay the same size, but the hands grow larger and smaller with Alice.

The hands hold the pages in the margins mimicking the readers hands, growing and shrinking with the story. Each book photographed was made to a scale worked out from the descriptions of Alice’s height. These books had to be made in reverse to Alice’s growth. When Alice got bigger, the book got smaller, and vice versa, so that the hands appeared to change size in the right way. The cover design naturally progressed from the inner pages of the book and is again photographic, aligning with the book inside and wrapping round from front to back.


As Rare As

The Brief:

To produce a journal/book which explores the theme of rarity. The personality of the journal/book is entirely at your discretion, and is aimed at the designer or artist, ie. people who are visually aware.

The Response:

I looked at the theme of cliche rare phrases such as ‘once in a blue moon’ and ‘as rare as hen’s teeth’, and commonly perceived rare items. From these items I created a fictitious exhibition in which these items existed in reality. I made six items: a blue moon rock; a four leaf clover; hen’s teeth; a july snow ball; gold dust and rocking horse manure, and displayed them in an exhibition style book.

Each exhibit was accompanied by it’s own history and ‘facts’. The fictitious accounts were interspersed with fact to make the exhibits more convincing. The blue moon rock was discovered on the 1969 moon landing, coinciding with a modern blue moon, defined as the second full moon in one month. Exhibit information included dates of their discovery and their Latin names mimicking a scientifically documented specimen to add to their authenticity. Exhibits where also accompanied by supporting evidence for their existence, such as a parody of the ‘Dig for Victory’ poster, relating to a fictioanal governement campaign to improve the country’s luck by collecting clover.

D&AD Student Awards 2011

I’m ‘In Book’ for the D&AD Student Awards 2011.

My response was to the Branding brief set by The Partners, to brand a new major touring art gallery exhibiting in hospitals. Take a look, don’t be shy now.

First Class Honours!

First Class Honours!

University of Hertfordshire, School of Creative Arts Graduate Exhibition 2011

Photos of my work in the UH School of Creative Arts Graduate Exhibition. I exhibited all the projects featured on this site, plus some 3D items from the As Rare As project, including the melted July Snowball.

At the exhibition I was also given a Steven Twyford Award, a scheme which rewards the top 10 of the year in Graphic Design in helping to find placements.

The exhibition also unveiled copies of the Graphic Design and Illustration end of year book, Dog Eat Dog. Copies were free to take away and featured one project from each graduating student that submitted and pages were perforated so you could decide what deserved to stay in it.

These projects can be seen in the flesh again at New Designers 2011, Week 2, and also another chance to pick up a copy of Dog Eat Dog.

University of Hertfordshire School of Creative Arts Degree Show 2011 

 

The Private View has been and gone, thanks to everyone that came, it was a great night at the Graphic Design exhibition!

Never fear those who missed out though, you can still visit now the exhibitions gone public! Also an opportunity to pick up the Graphic Design and Illustration end of year book, ‘Dog Eat Dog’, it’s a good read.

Open to the Public: 27 May–2 June/10:00-16:30

Closed: Sun 29 – Mon 30 May

Late Opening: Wed 1 June, 10:00–20:30


Pakistan Recovery Fund

A new Prince of Wales charity I helped work on during my internship at BrandPie earlier this year.

Fedrigoni Paper

The Brief:

Choose from one of Fedrigoni’s range of papers to create a marketing campaign and bring Fedrigoni’s ranges of paper to life to ensure they’re the paper of choice for new and existing customers.

The Response:

I chose the Savile Row range which was described as having textures and patterns like that of fabric. I really liked the line about bringing the paper to life and used the link to Savile Row tailoring in my design. The photography followed a book having a jacket tailored, the text used excerpts from Savile Row’s history blended into marketing Fedrigoni and the book took on characteristics of a suit.

The photography throughout follows a red book being tailored for a new jacket. Playing on the idea of the jacket, the book is personified, offered a range of Savile Row swatches to choose from, meausred up and finally tries on the finished article of ‘clothing’. Pages of the book are french folded and lined in red, mimicking the way a suit might be lined in a brightly coloured silk. The sample pages where staggered so all were visible at once and each page had stitching detail. The cover simply had two small labels like those that might be stitched into garment. The copy takes excerpts from the history of Savile Row and it being the origin of the word ‘bespoke’ as fabric was to ‘be spoken for’. As it unfolds through the book it likens Fedrigoni to a Savile Row tailor in their high quality standards, their ‘tailoring’ a paper to your needs and ends: ‘Your material is waiting to be spoken for’.

Alice’s Adventures In Wonderland

The Brief:

Design a publication for print using an out-of-copyright text. The design should provide a contemporary interpretation of the tradition of the novel for a new generation of visually aware readers.

The Response:

I explored the idea of scale described in the book when Alice grows larger and smaller, as well as wanting to involve the reader in more than just the words, and the possibility of making them feel small, like a child. From these ideas I created a photographic book in a book in which the pages seem to stay the same size, but the hands grow larger and smaller with Alice.

The hands hold the pages in the margins mimicking the readers hands, growing and shrinking with the story. Each book photographed was made to a scale worked out from the descriptions of Alice’s height. These books had to be made in reverse to Alice’s growth. When Alice got bigger, the book got smaller, and vice versa, so that the hands appeared to change size in the right way. The cover design naturally progressed from the inner pages of the book and is again photographic, aligning with the book inside and wrapping round from front to back.


As Rare As

The Brief:

To produce a journal/book which explores the theme of rarity. The personality of the journal/book is entirely at your discretion, and is aimed at the designer or artist, ie. people who are visually aware.

The Response:

I looked at the theme of cliche rare phrases such as ‘once in a blue moon’ and ‘as rare as hen’s teeth’, and commonly perceived rare items. From these items I created a fictitious exhibition in which these items existed in reality. I made six items: a blue moon rock; a four leaf clover; hen’s teeth; a july snow ball; gold dust and rocking horse manure, and displayed them in an exhibition style book.

Each exhibit was accompanied by it’s own history and ‘facts’. The fictitious accounts were interspersed with fact to make the exhibits more convincing. The blue moon rock was discovered on the 1969 moon landing, coinciding with a modern blue moon, defined as the second full moon in one month. Exhibit information included dates of their discovery and their Latin names mimicking a scientifically documented specimen to add to their authenticity. Exhibits where also accompanied by supporting evidence for their existence, such as a parody of the ‘Dig for Victory’ poster, relating to a fictioanal governement campaign to improve the country’s luck by collecting clover.

D&AD Student Awards 2011

I’m ‘In Book’ for the D&AD Student Awards 2011.

My response was to the Branding brief set by The Partners, to brand a new major touring art gallery exhibiting in hospitals. Take a look, don’t be shy now.

University of Hertfordshire School of Creative Arts Degree Show 2011 

About:

My name is Gemma Tovee, and I’m a graphic designer. I graduated from the University of Hertfordshire in BA(Hons) Graphic Design with First Class Honours.

I am a hard working person who strives to achieve with each new brief. I am proficient in InDesign, Illustrator and Photoshop and am always keen to learn and develop my skills further.

To date I have completed an internship at BrandPie and have been awarded ‘In Book’ status for the Branding category of the D&AD Student Awards 2011. Google me, it’s all there.